Marketing Department - Course Specifications

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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif""><span style="color:white">Course Code</span></span></span></b></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif""><span style="color:white">Course Title</span></span></span></b></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif""><span style="color:white">Level</span></span></span></b></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">MKT 301</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif""><a href="https://cba.psau.edu.sa/sitesuploads/cba/page/2023-06/Course%20Specific…; style="color:blue; text-decoration:underline">Services &amp; Experiential Marketing</a></span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">8</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">MKT 303</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif""><a href="https://cba.psau.edu.sa/sitesuploads/cba/page/2023-06/Course%20Specific…; style="color:blue; text-decoration:underline">Consumer Behavior</a></span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">8</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">MKT 304</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif""><a href="https://cba.psau.edu.sa/sitesuploads/cba/page/2023-06/Course%20Specific…; style="color:blue; text-decoration:underline">Integrated Marketing <span style="font-size:10.0pt">Communications</span></a></span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">9</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">MKT 310</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif""><a href="https://cba.psau.edu.sa/sitesuploads/cba/page/2023-06/Course%20Specific…; style="color:blue; text-decoration:underline">Marketing Research</a></span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">9</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">MKT 305</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif""><a href="https://cba.psau.edu.sa/sitesuploads/cba/page/2023-06/Course%20Specific…; style="color:blue; text-decoration:underline">International Business <span style="font-size:10.0pt">Administration</span></a></span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">10</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">MKT 302</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif""><a href="https://cba.psau.edu.sa/sitesuploads/cba/page/2023-06/Course%20Specific…; style="color:blue; text-decoration:underline">Sales Management &amp; Professional Selling</a></span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">11</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">MKT 405</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif""><a href="https://cba.psau.edu.sa/sitesuploads/cba/page/2023-06/Course%20Specific…; style="color:blue; text-decoration:underline">Strategic Marketing</a></span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">11</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">MKT 451</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif""><a href="https://cba.psau.edu.sa/sitesuploads/cba/page/2023-06/Course%20Specific…; style="color:blue; text-decoration:underline">Business-to-Business Marketing</a></span></span></span></span></p>
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<td style="border-bottom:none; width:76px; padding:0cm 7px 0cm 7px; border-top:none; border-right:none; border-left:none" valign="top">
<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">11</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">MKT 401</span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif""><a href="https://cba.psau.edu.sa/sitesuploads/cba/page/2023-06/Course%20Specific…; style="color:blue; text-decoration:underline">Distribution Management</a></span></span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:"Calibri","sans-serif""><span style="font-family:"Times New Roman","serif"">12</span></span></span></span></p>
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