Alriyadh News Paper published a new article of Dr. Ahmad Suhail Ajinah, Assistant Professor in Marketing Department – College of Business Administration.
The article was published on Thursday 15 Jamadil II 1437 HC – 24, March 2016 GC - Issue 174000
The article contained a message to the consumer which says that the policies of profitable companies are often specified according to the desires of customers, so, if the customer adopted positive policies, it reflected on practices of companies. Also, the writer discussed the power of positive consumer behavior as one of the five forces that drive change in the behavior of companies. In addition, Dr. Ahmad reviewed a number of ideas which are of vital importance in the marketing and consumer behavior.