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The impact of Business Intelligence (BI) and Decision Support Systems (DSS) Mohammad

The impact of Business Intelligence (BI) and Decision Support Systems (DSS) on the orgnisation and how BI helps orgnisation to make a better decision. 

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Saudi females' buying behavior of green cosmetics: A pertinent motivational aspect Sania Khan
The study investigates which group of Saudi females are more conscious about buying green cosmetic products. It also analyses the relationship between motivational factors (MF), purchase preferences (PP), and tendency towards heath consciousness (THC) in green cosmetic products. A model was developed to understand the influence of independent variables on the dependent variable. MF, PP, and THC were considered as independent variables and purchase of green cosmetic products as dependent variable. A survey was conducted using a survey questionnaire and collected data from 318 Saudi women under three major segments (university students, working women, and non-working women) belonging to various provinces in Saudi Arabia. Multiple regressions in SPSS software were used to analyze the collected data. While the students do not have a significant purchasing capability, housewives lack an informed purchasing decision. However, only the working women are potentially motivated with fair health consciousness and consideration to purchase the green cosmetics. This paper provides an insight for retailers, wholesalers, manufacturers’ green cosmetic industry, policymakers, whole cosmetic industry, and other stakeholders. ...
A comparative analysis of emotional intelligence and intelligence quotient among Saudi business students’ toward academic performance Sania Khan
Understanding the determinants of student learning outcomes and their academic performance is never being easy. Most of the studies examined the impact of emotional intelligence (EI) and intelligence quotient (IQ) on academic performance discretely, and their combined influence was not studied. The study identifies various dimensions of EI and IQ and investigates their impact on university business students’ academic performance comparatively among private and public university students. The data relevant to this study were collected from 416 students of various Business Colleges of Saudi central province universities, using online survey questionnaire. Structural equation modeling analysis using SPSS AMOS was used to evaluate the data. The private students possess a significant IQ, and their academic performance is primarily driven by IQ and with high EI; whereas public sector students possess moderate EI with insignificant IQ levels and tend to perform average in their academics. All the measurement items of EI and IQ explained only 43.6% of variance in public student’s performance and 56.3% in private student’s performance. The study argues the cognitive intelligence is very purposive in academics but narrow in nature and does not extend the horizon of student’s lifelong learning. Therefore, EI is vital and plays a prominent role in supporting their IQ as well. The study is limited to only business students; therefore, findings may not be generalized to other academic domains and for master level students. It suggests to conduct further studies to explore relationship among various exogenous variables. ...
Saudi females' buying behavior of green cosmetics: A pertinent motivational aspect انسا سافاد حمزة حمزة

The study investigates which group of Saudi females are more conscious about buying green cosmetic products. It also analyses the relationship between motivational factors (MF), purchase preferences (PP), and tendency towards heath consciousness (THC) in green cosmetic products. A model was developed to understand the influence of independent variables on the dependent variable. MF, PP, and THC were considered as independent variables and purchase of green cosmetic products as dependent variable. A survey was conducted using a survey questionnaire and collected data from 318 Saudi women under three major segments (university students, working women, and non-working women) belonging to various provinces in Saudi Arabia. Multiple regressions in SPSS software were used to analyze the collected data. While the students do not have a significant purchasing capability, housewives lack an informed purchasing decision. However, only the working women are potentially motivated with fair health consciousness and consideration to purchase the green cosmetics. This paper provides an insight for retailers, wholesalers, manufacturers’ green cosmetic industry, policymakers, whole cosmetic industry, and other stakeholders.

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Movie Promotions through Social Media Platforms: A study on Visibility and Content Sharing Influence through eWOM among Young Moviegoers انسا سافاد حمزة حمزة

Purpose-This study aims to identify how the influence of shared content and visibility of electronic Word of Mouth (eWOM) supports and influence movie promotions through social media among young moviegoers. The major purpose of this study was to analyze and understand the impact of major determining factors relating to the same. The study also aims to derive a conceptual framework to explain the relation with the major factors of eWOM through visibility and content sharing. The study identified three different predictable key variables in relation with the major factors of eWOM that include trust, peer influence and source credibility.Design/methodology/approach-A survey questionnaire was administrated to 184 students of Professional Colleges who constitute the young moviegoers across Kerala, a southern district in India. A Factor Analysis using varimax rotation was conducted to identify and remove unwanted variables that are less influencing and highly substituted with other variables given in general. Findings-First-The results through regression analysis highlighted that both shared content and visibility have an impact on eWOM. At the same time the overall eWOM are not significantly predicting the visibility of shared content. Second,The results of the study will surely provide a deep insight to the marketers to design different strategies to develop content as well as visibility that in turn improve E-WOM. Third-The study also reveals multidimensional scope relating to different other factors pertaining to the visibility and content sharing to enhance the present condition to a better competent structure to improve eWOM.

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A Study On The Motives Of Omani Teachers’ Income Distribution Towards Different Investment Avenues انسا سافاد حمزة حمزة

The present study is conducted to understand the motives of income distribution towards different value-based investments made by the teachers of private as well as public sector colleges and schools in the North Ash Sharqiyah Governorate of Oman. A conceptual framework has been made by the researcher to link the motives of income distribution towards investments. A survey questionnaire was developed and administrated to 200 teachers in the region. The most important finding revealed from this research study is that the majority of the Omani teachers consider investing in dream house or house for rent as their most preferred investment. This will surely act as a long term investment and steady income for the future. With this steady income, they can regularly send their children for better education. But they are not very much aware of the latest or modern investment avenues like shares and securities. Also, it is clear that they distribute their major portion of their income towards the loan, specifically, housing loans. This study also finds the fact that the teachers are more conscious about investing in their child's education. They believe there is a close relationship between the investment on a child's education and wealth generation of a country as a whole. Another insight from the study is higher education of their children is their motive for long term investments. JEL Classification Code: JEL G11

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Demystifying the Environmental Perspectives on Sustainable Marketing in Saudi Arabia انسا سافاد حمزة حمزة

This study investigates the environmental perspective of sustainable marketing in Saudi Arabia, according to the current scenario. Several activities in connection with the development of sustainability towards environmental issues were under priority is being envisaged in Vision 2030 of Saudi Arabia. This study focuses on effective, sustainable marketing initiatives towards the environment to incorporate with businesses and community, in general, to help and protect the environment. A structured questionnaire was used for the study. Validity and reliability of the questionnaire were tested and found a Cronbach alpha value of 0.70. Item to item Correlation Analysis was made and found inter-item relationship. Further Analysis based on Mean, Median, Standard Deviation and t-test was done for this research with three major components. The results of this study revealed a positively significant relationship between environmental perspectives and sustainable marketing. But the t-test revealed no significance. There is no perceptual difference about environmental aspects of sustainable marketing among different demographic factors.

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Enterprise Risk Management at the State University of New York: A Benchmark for Saudi Universities
Testing the Environmental Kuznets Curve in Egypt: Role of Foreign Investment and Trade Tarek Tawfik Yousef El - Khateeb

Haider Mahmood , Tarek Tawfik Yousef Alkhateeb  ,  Maham Furqan  and  Mahmoud Mohamad Fawaz(2018) , Testing the Environmental Kuznets Curve in Egypt: Role of Foreign Investment and Trade, International Journal of Energy Economics and Policy (IJEEP) ( under printing )

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Asymmetrical effects of real exchange rate on the money demand in Saudi Arabia: a non-linear ARDL Tarek Tawfik Yousef El - Khateeb

Haider Mahmood , Tarek Tawfik Yousef Alkhateeb  Asymmetrical effects of real exchange rate on the money  demand in Saudi Arabia: a non-linear ARDL, PLoS ONE 13(11): e0207598. https://doi.org/10.1371/journal.pone.0207598( GCR Journal)

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