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Obstacles of Promotion Activity for Tourism Production in the Kingdom of Saudi Arabia “An applied study in Al-Kharj governorate” نبيل محمد الحزمي

The tourism plays very important role in the economic activity of many countries of the world as several countries both developed and developing rely upon tourism to support its economy. The tourism contributes to the income and Gross National Product (GNP) positively, play an important role in achieving balance in the BOP and solve several economic problems through direct or indirect contribution in the economies of those countries.

The Kingdom of Saudi Arabia is distinguished with several diversified tourism resources which is called “tourism offer” and Al-Kharj governorate occupies a distinct position in the tourism map of the Kingdom.

There is no doubt that the promotion of tourism services plays an important role in introducing the tourist about the nature and importance of tourism product available in any region as the promotion is a means of communication process between the tourism product and consumer i.e. between the tourism purpose and tourist and it provides knowledge to the customers about tourism programs. Also, it creates an impact on their purchasing decision as the success of these programs lies in its ability to affect the target segments through different promotional activities which are considered as a source for information the consumer (tourist) wants to access to before taking purchasing decision. The promotion increases demand of tourism services as well as improve mental image/picture in the minds of tourists about the attractive tourism areas. This helps to increase the number of tourism trips on the one hand and increase...

سلوك السائح واثرة في زيادة الحصة السوقية لشركات السفر والسياحة دراسة تطبيقية على شركة الطيار للسياحة والسفر Tourist Behavior and its Impact on Increasing the Market Share for Travel and Tourism Agencies نبيل محمد الحزمي

تعتبر صناعة السياحة من أهم صناعات القرن الحادي والعشرين والتي تؤثر بصورة كبيرة في تنمية الاقتصاد القومي للعديد من دول العالم النامية والمتقدمة على السوا. وتمتاز السياحة بالعديد من الخصائص التي تميزها عن غيرها من الصناعات الأخرى والتي من أهمها صعوبة معاينها وتجربتها قبل عملية الشراء، الأمر الذي يتطلب ضرورة دراسة مختلف العوامل التي تؤثر على تنمية المبيعات السياحية  ،من هنا تمثل عملية دارسة المستهلكين عنصرا ً أساسياً من عناصر الأدرة السليمة للشركات والهيئات المختلفة حيث تساعد بصورة رئيسية في وضع وتحسين استراتيجيات التسويق والتي تهدف إلى دراسة سيكولوجية العملاء وتأثيرها على عملية اختيار المستهلك لبدائل المنتجات المختلفة، العلاقة المتبادلة بين كل من المستهلك والبيئة المحيطة وآثارها على قرار الشراء، الدوافع المختلفة للعملاء ودورها في تحديد الأهمية النسبية للمنتجات المطروحة، المحددات المعرفية للمستهلك والتي تؤثر بصورة مباشرة على قرار الشراء، المجهودات التسويقية المختلفة للشركة وتطبيقاتها في مجالات دراسة المستهلك وبما ان السوق السياحي يتكون من مجموعة من المستهلكين المتجانسين من حيث الدوافع والاحتياجات والرغبات والخصائص والذين بدورهم يمثلون النواه لأي نشاط تسويقي، حيث يهدف التسويق السياحي بوجه عام الى تحقيق أقصى إشباع ممكن لتلك الرغبات والاحتياجات الأمر الذي يتطلب إجراء الدراسات العلمية الدقيقة والمتعلقة بهذه الرغبات والاحتياجات بهدف تحديد انتاج المنتجات السياحية الملائمة لها ، وبوجه عام، لا يختلف المستهلك السياحي عن المستهلك العادي، والذي يقوم باستخدام السلع الملموسة والخدمات غير السياحية من حيث الهدف من الشراء والاستهلاك، إلا أنه يوجد اختلاف كبير بينهما من حيث طبيعة الاستهلاك وأسلوب الشراء. فالمستهلك السياحي يقوم باستخدام المنتج السياحي عقب الانتقال من مكان الإقامة الدائم الى مكان الزيارة، ذلك بعكس...

The Role of Advertisement in Promoting Natural Reserves "An Empirical Study on the Reserve of Annah valley -Ibb –Yemen" نبيل محمد الحزمي

Eco-tourism contributes to the development of the green economy based on environmental protection and resource sustainability also increase the growth of environmental education in developing countries that suffer from high levels of pollution as a result of the absence of solid and liquid waste treatment and failure to apply strict regulations to preserve the environment and natural resources, technology opportunities, and contribute to the preserve the archaeological areas of deterioration due to some tourists malpractices that lead to deprive the world of a major cultural heritage, so the eco-tourism benefits great not only on the environment but also goes beyond the economy, culture and human rights, which increases the chances of growth are reserves of nature one of the main pillars of tourism environmental, where this study sought to determine the effect of the advertisement in the promotion of natural reserves in Yemen through the study of the forces of influence ,attraction and persuasion in the  advertisements prepared about the natural reserves in order to activate a permanent eco-tourism as a resource for Yemen.

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ARE EXPORTS AND IMPORTS OF SAUDI ARABIA COINTEGRATED? AN EMPIRICAL STUDY (PUBLISHED IN SCOPUS) Mohammad Imdadul Haque
The objective of this study is to examine the long run cointegration between exports and imports of Saudi Arabia from 1968-2013. Using Johnson’s approach of cointegration, this study finds that exports and imports converge towards equilibrium in the long run implying that the trade policy is being managed well as per its comparative advantage and there is both long run and short run causality running from exports to import. This study prominently improves upon the results of the only other study on Saudi Arabia (to the author’s best of knowledge) by including the Vector Error Correction Model (VECM). This study also advocates caution while using EViews6 with smaller datasets. ...
"The Perception of Socially Responsible Banking: How the Perception of CSR Influences Loyalty via Value Creation" أحمد سهيل عجينه

This research intends to investigate the perception of socially responsible banks in Saudi setting and how it affects different aspects of consumers’ behaviours (i.e. consumers’ expectation, perceived values, and loyalty). The development of this research was based on CSR literature and an exploratory research interviewing CSR managers of local banks in Saudi Arabia. An online questionnaire survey will be distributed to banks’ consumers in Saudi Arabia to test their perception of corporate social responsibility (CSR) based Carroll’s (1991) framework. This paper aims to contribute to the limited literature about theperception social responsible banking in general and the perception of CSR in Saudi setting. This empirical study will offer deep understanding of the values that consumers gain from dealing with responsible businesses. As the concept of CSR is relatively new in Saudi Arabia, this may lead to some difficulties while answering the survey.

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بحث تجريبي خالد بن عبد الله صالح الدخيل الله

مقدمة

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WTO and Saudi Exports طارق توفيق الخطيب

WTO and Saudi Exports  , International Journal of Academic Research Part B; 2014; 6(3), (ISI Journal) .

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Performance and Determinants of Saudi Exports under International Economical Variables طارق توفيق الخطيب

DR. Tarek Alkhteeb and others , Performance and Determinants of Saudi Exports under International Economical Variables  Accepted for publishing in Commercial researches  and studies journal , June 2014,  college of commerce , Banha university , Egypt .

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Employee Satisfaction Amongst non-teaching Staff in Higher Educational Institution in Saudi Arabia: A Case Study of Salman Bin Abdul Aziz University , طارق توفيق الخطيب

Employee Satisfaction Amongst non-teaching Staff in Higher Educational Institution in Saudi Arabia: A Case Study of Salman Bin Abdul Aziz University ,

Dr. George Saji,  Dr. Alkhateeb Tarek T and  Dr. Intezar Tariq Mohammad, BRIS Journal of Adv. S & T (ISSN. 0971-9563) www.brisjast.com Vol. 2(3) pp:120-126- paper is available at http://brisjast.com/wp-content/uploads/2014/05/May-13-14.pdf

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“Role of Small-Size Projects in the Economic Development of Kingdom of Saudi Arabia – An applied study on Al-Kharj governorate. طارق توفيق الخطيب

“Role of Small-Size Projects in the Economic Development of Kingdom of Saudi Arabia – An applied study on Al-Kharj governorate. Journal of Agricultural Researches, Kafer-al-Sheikh University, Egypt, June 2014.

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